CD Skripsi

Strategi public relation yayasan as-shofa pekanbaru dalam mempertahankan corporate image dengan tagline #sekolahparajuara

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Competition in the world of education in Pekanbaru is increasingly fierce, marked by the large number of Islamic-based private educational institutions. One of the first private Islamic educational institutions in Pekanbaru was the As-Shofa Pekanbaru Foundation. Facing this competition, the As-Shofa Pekanbaru Foundation needs to maintain and maintain public trust so that they continue to choose the As-Shofa Foundation as a place of education. This requires efforts to maintain the corporate image. In the digital era, public relations strategies are very important to maintain sustainability. The As-Shofa Pekanbaru Foundation uses the tagline #parajuaraschools as one of its communication strategies. This research aims to analyze the public relations strategy of the As-Shofa Pekanbaru Foundation in maintaining its corporate image by emphasizing the main public relations management processes, namely fact finding, planning, communicating and evaluating.
This study uses a qualitative method. The subjects of this study were 6 (six) informants who were determined using purposive techniques, consisting of the Director of Education, Deputy Director of Public Relations, Administration, Public Relations Staff, Teaching Staff, and Stakeholders. Data collection techniques were carried out through in-depth interviews, non-participant observation, and documentation. Data analysis techniques used the Miles and Huberman model, with data validity checks through triangulation and membercheck.
The research results show that the As-Shofa Foundation's public relations strategy in maintaining its corporate image is carried out through: (1) a fact finding strategy in the form of collecting student achievement data, implementing OTPD committee forums, and distributing satisfaction questionnaires; (2) planning strategy which includes preparing an activity calendar, PPDB program planning, internal training, and #sekolahparajuara program planning; (3) communicating strategy through social media activation, visual consistency and tagline messages, publication of achievements and activities as well as collaboration with the media and public figures which succeeded in strengthening the positive image of the foundation; and (4) evaluation strategy with routine program evaluation and feedback from parents and the community.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101126086

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101126086

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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