CD Skripsi
pengaruh literasi keuangan dan literasi digital terhadap keberlanjutan usaha pelaku umkm bidang kuliner di kecamatan binawidya
This study aims to determine the effect of financial literacy and digital literacy on the
sustainability of culinary businesses in Binawidya District. The study population was
78 cafe business units and sampling used a purposive sampling technique. The
sample criteria were cafe businesses that had a business license, were at least two
years old and individuals who were competent in answering the questionnaire
according to the research topic, so that a research sample of 35 cafe business units
was obtained. The data that had been collected was tabulated and analyzed using
multiple linear regression analysis. The results of the study showed that financial
literacy and digital literacy influenced business sustainability both simultaneously
and partially. Therefore, the better the financial literacy and digital literacy of
MSME business actors, the better the level of sustainability of their businesses.
Keywords: Business Sustainability, Financial Literacy, Digital Literacy
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