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Pengaruh influencer marketing dan brand awareness terhadap loyalitas konsumen pada produk ms Glow(survey pada toko di ms glow nova arab Pekanbaru )

This study aims to analyze Influencer Marketing and Brand awareness towards consumer loyalty partially and simultaneously. This study uses a quantitative descriptive analysis method, with new research data sources originating from primary data obtained through questionnaire distribution which is then tested using the SPSS version 25 application. he population in this study is all consumers who have visited/purchased two products at the Me Glow Hova store in Pekanbaru and the sample taken is 100 respondents using the Slova formula. Determination of the sample in your research using random sample, yuto with a bend Purpose Sampling with a type of non-probabilty technique Data analysis with SPSS is used for margup valulites, reliability, artımsı klanik, as well as simple and multiple regression analysis. Adaptation obtained that Influencer Marketing (21) is significant to consumer loyalty (Y), and Brand awareness (2) is significant to consumer loyalty (V), and Influence Marker (X1) and Brand Aware (X2) are significant to Consumer Loyalty (Y) at the Ms Or Nova Arab Store in Pekanbaru.


Keywords : influencer Marketing, Brand awareness, Loyalitas Konsume

Ketersediaan
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Perpustakaan Universitas Riau 2101110742
2101110742
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
2101110742
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2101110742
Tipe Isi
-
Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
ADMINISTRASI BISNIS
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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