CD Skripsi

Pengaruh store atmosphere terhadap repurchase intention dengan kepuasan konsumen sebagai variabel intervening pada atlas coffee and roastery Pekanbaru

---

This study aims to determine the effect of store atmosphere on repurchase intention with customer satisfaction as an intervening variable at Atlas Coffee and Roastery Pekanbaru. The research method used in this study is descriptive statistics with a quantitative approach. The sample consisted of 99 respondents selected using purposive sampling. The measurement scale used was a Likert scale. Data analysis was conducted using measurement models, structural models, and hypothesis testing with SmartPLS4 software, the results show that store atmosphere has a significant direct effect on repurchase intention with a T-statistic value of 2.591 >
1.96 and a p-value of 0.010 < 0.05. Store atmosphere also has a significant direct effect on customer satisfaction with a T-statistic value of 12.411 > 1.96 and a p- value of 0.000 < 0.05. Furthermore, customer satisfaction has a significant direct effect on repurchase intention with a T-statistic value of 6.124 > 1.96 and a p-value of 0.000 < 0.05. Customer satisfaction significantly mediates the effect of store atmosphere on repurchase intention with a T-statistic value of 5.136 > 1.96 and a p-value of 0.000 < 0.05.
Keywords: Store Atmosphere, Repurchase Intention, Customer Satisfaction.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

2101111285

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2025

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2101111285

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ADMINISTRASI BISNIS

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar