CD Skripsi

Analisis Usaha Dan Strategi Pemasaran Agroindustri Kue Bolu Cermai Di Kecamatan Kuok Kabupaten Kampar

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ABSTRACT
The cermai sponge cake agroindustryis a distinctive localproduct with high potential to increase community income through the development of small and medium enterprises (SMEs). This study aims to analyze the business performance and marketing strategies of the cermai sponge cake agroindustry in Kuok District, Kampar Regency. The research employed a survey method with a quantitative and qualitative descriptive approach. Respondents were selected purposively, consisting of business owners and representatives from the Department of Industry and Manpower ofKampar Regency. Theresultsshow that most cermai sponge cake agroindustry entrepreneurs in Kuok District are within the productive age range, have junior high school educational backgrounds, and operate their businesses using personalcapitaland family labor.Thebusinesses scale is inthesmall-industry category. The average monthly production cost is IDR 74.023.897, with a net income ofIDR 97.538.603 and a Return to Cost Ratio (R/C) of2.32, indicating that the business is feasible and profitable. Marketing strategies are still limited, particularly in the use of digital platfroms. Based on the SWOT analysis, the agroindustry is positioned in the “Growth and Build” quadrant, highlighting the need for intensive strategies such as packaging development, digital promotion utilizing local cultural values, and participation in exhibitions or bazaars. These strategiesareexpected to expand market shareand strengthentheproduct’sposition as a signature souvenir of Kampar Regency.
Keywords: Agroindustry, Cermai Sponge Cake, Business Analysis, Marketing Strategy, SWOT
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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2006110400

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – AGRIBISNIS., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2006110400

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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