CD Skripsi
Strategi pengembangan objek wisata religi dumai Islamic center di kota Dumai
This study aims to design an appropriate strategy for the development of the Dumai Islamic Center religious tourism object in Dumai City through the SWOT analysis method. This study uses a qualitative descriptive research method approach with data collected through interviews, observations, and documentation. The results of this study indicate that based on the SWOT analysis the appropriate strategy for the development of the Dumai Islamic Center religious tourism object is an aggressive strategy or SO strategy that can be implemented by using technological and information advances to optimize the promotion of the Dumai Islamic Center as an icon of religious tourism, increasing religious events into national or international scale events to attract tourists from various regions, and utilizing strategic locations to develop micro, small and medium enterprises (MSMEs) and also business actors to produce and provide souvenirs and typical Dumai culinary, as well as utilizing routine activities throughout the year and government support to create jobs in the tourism sector.
Keywords: Development Strategy, Religious Tourism, SWOT Analysis
Tidak tersedia versi lain