CD Skripsi

Peran komunikasi interpersonal tenant relation officer living world pekanbaru dalam meningkatkan loyalitas tenant

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Modern shopping centers today serve not only as places for transactions but also as spaces for interaction between management and tenants. A good relationship between the two is key to creating a sustainable business environment. Living World Pekanbaru, as one of the major shopping centers in Pekanbaru City, has shown significant growth in unit occupancy rates, tenant satisfaction, and tenant loyalty. This study aims to determine the role of interpersonal communication by the Tenant Relation (TR) team of Living World Pekanbaru in increasing tenant loyalty.
This research employs a descriptive qualitative approach with data collected through in-depth interviews, observation, and documentation. The informants consist of seven individuals: two members of the TR team, one member of the digital marketing team, and four tenants. The data were analyzed based on Joseph A. DeVito’s concept of interpersonal communication, which includes five main elements: openness, empathy, supportiveness, positive attitude, and equality.
The results show that the TR team effectively applies all five elements. Openness is reflected in transparent information delivery, empathy in understanding tenant needs, support in quick responses to operational and promotional needs, a positive attitude in creating a comfortable work atmosphere and organizing the Tenant Award program, and equality in treating all tenants fairly. These elements contribute to building harmonious relationships, fostering trust, and enhancing tenant loyalty. Effective interpersonal communication is proven to play an important role in building tenant loyalty and can serve as a managerial strategy for other shopping centers to establish long-term and sustainable relationships

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001134809

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001134809

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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