CD Skripsi

Analisis Pengaruh Entrepreneurial Networking Entrepreneurial Marketing Entrepreneurship Training Terhadap Business Performance Melalui Competitive Advantage Pada Umkm Kuliner Di Kota Dumai

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ABSTRACT
This study aims to determine the effect of Entrepreneurial Networking, Entrepreneurial Marketing, and Entrepreneurship Training on Business Performance through Competitive Advantage in Culinary MSMEs in Dumai City. The population in this study consisted of all culinary MSME players in Dumai City, with a total of 850 MSMEs. Sampling was conducted using the Purposive Sampling technique with a total of 265 MSME players as respondents. Data collection was conducted through the distribution of questionnaires, which were then analyzed using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method through SmartPLS software. The results showed that Entrepreneurial Networking, Entrepreneurial Marketing, and Entrepreneurship Training each had a positive and significant effect on Competitive Advantage and Business Performance. Furthermore, Competitive Advantage also had a positive and significant effect on Business Performance. In addition, Entrepreneurial Networking, Entrepreneurial Marketing, and Entrepreneurship Training were also found to have an indirect effect on Business Performance through Competitive Advantage. These findings have important implications for culinary MSME actors in Dumai City, namely that building business networks, implementing innovative marketing strategies, and participating in ongoing entrepreneurship training are very important in improving their competitiveness and business performance. The conclusion of this study shows that Competitive Advantage is a strong mediating variable in strengthening the influence of Entrepreneurial Networking, Entrepreneurial Marketing, and Entrepreneurship Training on Business Performance.
Keywords: Entrepreneurial Networking, Entrepreneurial Marketing, Entrepreneurship Training, Business Performance, Competitive Advantage.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2102111790

Penerbit

Pekanbaru : Universitas Riau – F.EKONOMI DAN BISNIS – MANAJEMEN., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2102111790

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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