CD Skripsi
analisis penggunaan media sosial dikalangan siswa kelas tinggi sdit al-manar kota pekanbaru
This study aims to describe the motives and patterns of social media use by
upper-grade elementary school students. The research uses a descriptive
quantitative method with descriptive statistical analysis techniques. The sample
in this study consisted of 72 students from grades IV to VI at Al-Manar Integrated
Islamic Elementary School, Pekanbaru City. The data collection technique and
research instrument used in this study were questionnaires, and the data were
analyzed using percentage formulas. The research results indicate that the main
motives for students' use of social media are for enjoyment (80%), followed by
obtaining information (79%), as well as social interaction and relaxation (both
77%). Usage patterns show that the majority of students access social media
more than five times a day, with an average duration of one hour, predominantly
for consuming entertainment content (82%). The use of social media by students
is influenced by conditions such as parental permission and school holidays. The
most frequently used application is YouTube (72%), followed by WhatsApp and
TikTok (63% each).
Keywords: Social Media, Usage Motives, Usage Patterns
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