CD Skripsi

Analisis Penerimaan Konsumen Gula Sagu Cair Lokal Menggunakan Arang Aktif Limbah Batang Kelapa Sawit Sebagai Penjernih (Studi Kasus Umkm Besagood)

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ABSTRACT
Liquid sago sugar is a newly developed product by the Besagood MSMEs,
produced through an additional purification process aimed at improving product
quality, particularly by enhancing color and removing impurities. This study
aimed to analyze consumer acceptance of clarified liquid sago sugar by assessing
hedonic preferences, overall product acceptance, willingness to pay (WTP), and
willingness to buy (WTB). The research was conducted in the Meranti Islands
Regency, Riau Province, with a total of 100 respondents classified into two
groups: potential consumers and existing consumers. Data collection was carried
out using questionnaires to measure acceptance levels, WTP and WTB, as well as
hedonic evaluations. Hedonic testing was analyzed using the Wilcoxon test and
mean hedonic scores. The findings show that product acceptance was high, with
94.36% of potential consumers and 89.65% of existing consumers expressing
acceptance of the clarified product. The Wilcoxon test indicated significant
differences in color, aroma, viscosity, and taste between liquid sago sugar before
and after clarification in both consumer groups. Respondents demonstrated greater
liking for the clarified product, especially in terms of color, viscosity, and taste.
Moreover, 91.54% of potential consumers and 100% of existing consumers were
willing to pay more for the clarified product, with average WTP values of IDR
17,800 and IDR 17,483, respectively. Willingness to buy was also high, reaching
97.8% among potential consumers and 96.55% among existing consumers.
Keywords : Activated charcoal, clarified, consumer acceptance, liquid sago sugar

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2006136809

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – TEKNOLOGI INDUSTRI PERTANIAN., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2006136809

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

TEKNOLOGI INDUSTRI PERTANIAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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