CD Skripsi

Perancangan Ulang Desain Kemasan Sarden Ready To Eat (Rte) Dengan Pendekatan Kansei Engineering

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ABSTRACT
Ready to eat sardines are processed foods consumed without further
cooking. One of the producers of ready-to-eat sardines in Kampar Regency is
Dapur Q Homemade, as the current packaging, a simple transparent plastic box
with a basic label, did not meet food label standards and lacked consumer appeal.
One of the strategies that can be used to attract consumers is to redesign the
packaging design using the kansei engineering approach. The purpose of this
research was to develop a packaging design aligned with consumer preferences
using the Kansei Engineering method. The kansei engineering approach involved
interviews with 30 initial respondents, kansei word grouping, semantic differential
questionnaire creation, questionnaire distribution to 68 respondents, determination
of design concepts using Principal Component Analysis (PCA), translation of
kansei concepts into design elements using Partial Least Square Regression
(PLSR), and packaging design. Kansei engineering analysis identified 10 kansei
words (functional, efficient, colorful, aesthetic, safe, communicative, modern,
characteristic, easy to use, and attractive) and 6 design elements (top, body,
bottom, image, color, and material). The selected packaging concept based on the
PCA method was "modern," with the highest loading factor of 0.918. This chosen
design concept was then translated into design elements using PLSR. The research
concluded that the "modern" concept, which had the highest value, should feature
a plastic material, a top flat shape, a rectangular body, a flat bottom, a product
image, and a multi-colored design.
Keywords: Kansei Engineering, Ready to Eat Sardine, Principal Component
Analysis, Partial Least Square Regression, Packaging Design

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2006112397

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – TEKNOLOGI INDUSTRI PERTANIAN., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2006112397

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

TEKNOLOGI INDUSTRI PERTANIAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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