CD Skripsi
Analisis Willingness To Pay (Wtp) Pengunjung Taman Wisata Alam Buluh Cina Kecamatan Siak Hulu Kabupaten Kampar
ABSTRACT
This study was conducted at Buluh Cina Nature Park (TWA Buluh Cina)
to determine visitors’ willingness to pay (WTP) for environmental conservation
and to identify the socio-demographic factors influencing it. The research
employed the Contingent Valuation Method (CVM) with an open-ended approach
to estimate the WTP value, and multiple linear regression was used to examine the
factors affecting WTP. The results show that the average visitor WTP is Rp
16,978 per visit, indicating that visitors are willing to contribute financially to
support conservation efforts in the area. Partially, the factors that significantly
influence WTP are income, origin, and satisfaction with facilities, while gender,
age, education, visit frequency, ticket price perception, and conservation support
do not have a significant effect. These findings highlight the importance of
improving visitor facilities and enhancing ecotourism management as part of
conservation funding strategies.
Keywords: WTP, Management, ecotourism, conservation, Buluh Cina Nature
Park
Nahdiatul Husna Daulay, Evi Sribudiani, Nur Suhada
Analisis Willingness to Pay Pengunjung Taman Wisata Alam Buluh Cina
Kecamatan Siak
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