CD Skripsi
Analisis Willingness To Pay (Wtp) Dan Ability To Pay (Atp) Dalam Retribusi Pelayanan Persampahan Di Kecamatan Binawidya
ABSTRACT
The waste management issue in Binawidya District remains a challenge due to low
public awareness of paying waste service retribution fees. This condition has the
potential to hinder the sustainability of an effective waste management system. This
study aims to analyze the community’s Willingness To Pay (WTP) and Ability To
Pay (ATP), as well as identify the factors that influence both. A quantitative
approach was employed, with data collected through questionnaires and interviews
involving 80 household respondents in Binawidya District, Pekanbaru City, in
2025. The analysis utilized the Contingent Valuation Method (CVM) to measure
WTP and ATP values, and multiple linear regression to examine the influencing
factors. The findings indicate that the average WTP for low-, middle-, and highincome
households is Rp11,141, Rp10,000, and Rp15,000, respectively. Meanwhile,
the ATP values for these groups are Rp 15,723, Rp 47,299, and Rp 88,200. Income
is found to significantly influence WTP, with a significance value of 0.002 (
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