CD Skripsi

Analisis Pemasaran Tandan Buah Segar (Tbs) Kelapa Sawit Pekebun Swadaya Di Desa Siabu Kecamatan Salo Kabupaten Kampar Provinsi Riau

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Palm oil is a leading commodity that plays an important role in improving
community income and regional economic growth, particularly for independent
smallholders who represent the largest share of small-scale plantation management
in Indonesia. This study aims to analyze the marketing system of Fresh Fruit
Bunches (FFB) produced by independent oil palm farmers in Siabu Village, Salo
District, Kampar Regency, Riau Province. The research describes the marketing
channels, marketing functions, marketing costs, marketing margins, farmer’s share,
and marketing efficiency. The study employed a survey method with purposive
sampling involving 66 independent smallholders, as well as marketing institutions
consisting of collectors and wholesalers selected through a census method. Data
were analyzed descriptively and quantitatively.
The results show that there are three FFB marketing channels in Siabu Village:
(1) Farmer - Wholesaler - Palm Oil Mill (POM), (2) Farmer - Collector - POM, and
(3) Farmer - POM. The third channel is the shortest and most efficient, as it provides
the highest selling price for farmers with a marketing cost of Rp277.3/kg, zero
marketing margin, a farmer’s share of 100%, and a marketing efficiency of 9.2%.
Meanwhile, the first and second channels have higher costs and margins, with lower
efficiency levels of 9.5% and 10.2%, respectively.
This study concludes that the shorter the marketing channel, the more efficient
and profitable it is for farmers. Therefore, improving farmers’ access to market
information and transportation facilities is essential to enable them to sell FFB
directly to palm oil mills, thereby increasing income and reducing dependence on
intermediaries.
Keywords: Fresh Fruit Bunches (FFB), independent smallholders, marketing
channel, farmer’s share, marketing efficiency.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2206110460

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – AGRIBISNIS., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2206110460

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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