CD Skripsi
Implementasi Program Community Development PT. Sari Lembah Subur Di Kecamatan Pangkalan Lesung Dan Kecamatan Pelalawan
CD program is a tangible of the social responsibility of tehe company to
give the local citizen a more presperous life. The succes of it is fully depend om
the cooperative sense and a good relationship between society and company on
implemented the process of CD programs like set the planning, socialization,
organization, budgeting, contol and evaluation.
In PT. Sari Lembah Subur, CD program have became annual work plan
nevertheless, the socialization of CD program in PT. Sari Lembah Subur is not
maximum. Many of local citizen did not know about charity and relationship the
program, where as PT. Sari Lembah Subur claim that CD program is feasible.
There is a paradox in implementing the CD program in PT. Sari Lembah Subur.
So how does the implementation of the CD program in PT. Sari Lembah Subur
PT. Sari Lembah Subur any way? What does the obstacle problem and the
proponent factor of the implementation of the CD program? Why can it be so
over lapping? That is all become a fundamental problem of this research.
This resnr,rch used qualitative method with the apllication of Sirkuler
Osgood and Schram model and Two Way Asymmetrical. The data was collected
with interview, observation, quosioner, and documentation study. The subjec of
this research was CDO PT. Sari Lembah Subur as the implementer of CD
program (internal affair) and local citizen as the target of CD program (external
affair). The object of this research was the implementation of CD program in PT.
Sari Lembah Subur. The data analysis used qualitative analysis and simle
statistics.
The result of this research indicates that PT. Sari Lembah Subur have
implemented some of CD program, but the socialization is not maximum. The
socialization does not use a proper media to promote the CD program, so the
local citizen does not realize the program is exists. PT. Sari Lembah Subur need
to disseminate the CD program for the society from illumination program and use
mass media such as news paper, radio, brochures or other advertising in order
information about CD program can be approved the society.
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