CD Skripsi

Pengaruh Respon Konsumen Terhadap Produk Perumahan (Studi Analisis Strategi Penjualan Produk Pt. Bina Fabelia Pekanbaru)

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A company should always survive in order to continue to compete with similar companies that are equally engaged in the business of housing. Quote PT. Bina Fabelia accompanied by a variety of sales strategies are applied, it is used by consumers as a tool for making product purchasing decisions. Since the number of companies engaged in the field of housing, then the company must be careful in understanding consumer response, not to hear a variety of complaints that could hurt the company.
The population was 100 people, techniques for sample collection, the writer uses purposive sampling technique is to determine the sample mean with a fairly strong consideration. Data were collected and measured using a simple regression analysis. The results with simple regression testing and obtained there the most dominant influence of factors of consumer response to the product housing.


Keyword : Consumer Respon, Housing Product, PT. Bina Fabelia Pekanbaru

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.113 (0094)

Penerbit

Pekanbaru : Universitas Riau - FISIP - Administrasi Bisnis., 2013

Deskripsi Fisik

ix, 73 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

01 04.113 (0094)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

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