CD Skripsi

Analisis Implementasi Promotional Mix Dalam Meningkatkan Volume Penjualan Kendaraan Bermotor (Kasus Pada Dealer Motor Yamaha PT.Dasatama Cemerlang Motorindo Dumai)

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Promotional mix is a combination of the best strategy of the variables of advertising , sales promotion , publicity , personal selling all of which are planned to achieve sales program . The sales volume is the end result achieved by the company from the sales generated by the company. The purpose of this study to identify and analyze the promotional mix done by the company
PT . Dasatama Cemerlang Motorindo Dumai is a company engaged in the sale , service and spare parts of motorcycles yamaha . In the normal course of business the last few years the company was not able to achieve sales targets and sales volumes decreased . Promotion strategies used are promotional mix such as advertising , sales promotion , publicity , personal selling .
The results of this study indicate that the analysis of the implementation of promotional mix effect on the increase in sales volume . Judging from the responses of respondents who chose a variable advertising compared to many other variables that will further optimize the increase in volume of sales at PT . Dasatama Cemerlang Motorindo Dumai .
Keywords: Promotional Mix, Sales Volume

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.116 (0035)

Penerbit

Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Bisnis., 2016

Deskripsi Fisik

vii, 99 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.116 (0035)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Publik

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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