CD Skripsi

Pengaruh Iklan Dan Kepercayaan Merek Terhadap Minat Beli Konsumen (Studi Pada Texas Chicken Citra Plaza Pekanbaru)

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This study aims to determine the effect of advertising and brand trust on costumer purchase interest ( A case on Texas Chicken Pekanbaru . The advertising as a variable ( X1 ) trust the brand as a variable ( X2 ) and customer purchase interest as ( Y ) .
The method in this research is descriptive and quantitative using SPSS 20 , where the sample used is the consumer Texas Chicken Pekanbaru with about 100 respondent . The formula used to determine the sample slovin , as well as a sampling technique by accidental sampling . Data collection through questionnaires .
Results of analysis using multiple linear regression , t test and f test so it can be known that the advertising variable significant effect on customer purchase interest, brand trust significant effect on consumer purchase interest, and significant effect between brand advertising and brand trust on customer prchase interest .
Keywords : Advertising, Brand Trust an Customer Purchase Interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.116 (0040)

Penerbit

Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Bisnis., 2016

Deskripsi Fisik

x, 86 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.116 (0040)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Publik

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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