CD Skripsi

Pemasaran Padi (Kajian Struktur, Perilaku Dan Penampilan Pasar) Di Kecamatan Kubu Kabupaten Rokan Hilir

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This study aimed to analyzed the rice marketing used behavioral structure approach and market appearance in Kubu Rokan Hilir. The location of this study was determined purposive at Teluk Piyai and Teluk Piyai Pesisir. The method of this study used survey method. The respondent of this study were rice farmers and marketing agencies that involved. The result of this study concluded there were two marketing structures in this study; the first, the farmer sell rice to rice collector then it sell to wholesaler then it sell to rice milling in north Sumatera. The second, the farmer sell rice to rice milling in Kubu then it sell to resellers in Kubu. The market structure that occurs is oligopsoni market, small buyer, value of market share, rasio concentration, and Herfindhal index were not too different from every seller. Total market margin at Teluk Piyai is Rp. 1.057/kg with details of marketing cost is Rp. 501/kg and the profit is Rp. 557/kg, and total margin of rice milling is Rp. 2.000/kg with details of marketing cost is Rp. 351/kg and the profit is Rp. 1.649/kg. Total market margin at Teluk Piyai Pesisir is Rp. 1.100/kg with details of market cost is Rp. 505/kg and the marketing agencies profit is Rp. 595/kg, and total margin of rice milling is Rp. 2.000/kg with details of marketing cost is Rp. 361/kg and the profit is Rp. 1.639/kg.
Key words : marketing, structure, behaviour, market appearance

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 118 (0004)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian – Agribisnis., 2018

Deskripsi Fisik

xiv, 106 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 118 (0004)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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