CD Skripsi
Pengaruh Motivasi Terhadap Perilaku Wirausaha Peternak Ayam Ras Pedaging (Broiler) Pola Kemitraan Contract Farming Di Kabupaten Kampar
This study aims to determine the level of entrepreneurial motivation and behavior of plasma broiler breeders engaged with the contract farming partnership and to analyzed the effect of entrepreneurial motivation on behavior of plasma broiler breeders in contract farming partnership. This study used both secondary and primary data. The secondary data were obtained from the Indonesian Central Bureau of Statistic and the primary data were collected by questionnaires to 40 respondents using a convenience sampling technique. Then the data analyzed is qualitative and quantitative. Validity and reliability of data were tested using SPSS 23. Qualitative data is the interpretation of the likert scale and the interpretation of the multiple regression by SPSS 23 include : coefficient of determination and T test.
There are 9 motivation variables, likert scale results show motivation value 3.22, generally plasma breeders generally become criteria that motivate. The value of entrepreneurial behavior is 2.90, this means that in general the behavior of plasma breeders is a pretty good criterion. The results of t-test analysis show there are 6 motivation variable significant affecting entrepreneurial behavior of plasma broiler breeders and 3 another motivation variable remains is not significant affecting entrepreneurial behavior of plasma broiler breeders. The result of Model Summary show that coefficient of determination (R2) is 0.663, it meants 66.30 percent motivation significant affecting entrepreneurial behavior of plasma broiler breeders, while 33.70 percent remains is affect by another variabel beyond the equation model.
Keywords: Broiler, Contract Farming, Motivation, Partnership and Entrepreneurial Behavior
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