CD Skripsi

Analisis Pemasaran Kakao Di Kecamatan Benai Kabupaten Kuantan Singingi

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This research aimed to analyze the marketing of cocoa in Sub-District of Benai, Kuantan Singingi Regency based on marketing channel, market structure, market behavior, and market performance. This research was conducted in Talontam Village and Banjar Benai Village, Benai Sub-district, Kuantan Singingi Regency. On farmer’s sample used purposive sampling and merchant’s sample used snowball sampling. The results of this research are (1) marketing channel of self-help pattern and assisted pattern consists of two channels, marketing channel I from farmers, collecting traders, and wholesalers and marketing channel II from farmers directly to wholesalers; (2) the market structure has a larger number of sellers than the buyer, has no barrier in and out of the market, and in the form of oligopsony markets; (3) market behavior leads to imperfect competition markets with moderate correlations between prices at the level of farmers and wholesalers; (4) In marketing performance, marketing channel I resulted in marketing margin of self-help pattern is Rp.6.624,92/kg and assisted pattern is Rp.5.291,66/kg, while marketing channel II resulted in marketing margin of self-help pattern is Rp.4.167,00/kg and assisted pattern is Rp.4.041,00/kg. In marketing efficiency, self-help pattern is 7.17% and assisted pattern is 7.63%, marketing channel II of self-help pattern is 3.54% and assisted pattern is 3.56%. Farmer's share marketing channel I of self-help pattern is 87.23% while the assisted pattern is 90.69%, marketing channels II of self-help pattern and assisted pattern are 99.96%.
Keywords: Cocoa, marketing, structure, behavior, performance, market

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 118 (0014)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian – Agribisnis., 2018

Deskripsi Fisik

xxv, 121 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 118 (0014)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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