CD Skripsi

Strategi Pengembangan Agroindustri Nata De Coco “Sari Coco” Di Kota Pekanbaru

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The purpose of this research is to know production aspect, processing aspect, technological aspect, marketing aspect, analyze strength, weakness, opportunity and threat and formulate strategy of nata de coco agroindustry development "Sari Coco" in Pekanbaru City. Data used in this research are primary data and secondary data. Data analysis methods used are Total Cost (TC), Efficiency (RCR), acceptance, Margin Marketing, SWOT Analysis and AHP (Analytic Hierarcy Process). Judging from the potential of production and price, Sari Coco agroindustry has a very promising prospect. The results showed that with TC IDR.18.730.230 can yield IDR.26.130.000 or with RCR Sari Coco agroindustry is 1.4, it means that every expenditure IDR.100 will benefit IDR.140, so that Sari Coco agroindustry have profit and for Sari Coco has a margin value of IDR.5000. The strategy that can be applied to the business by using AHP is to maintain competitive product prices by reducing production costs. Keywords: Coco, Strategy, Agroindustry, Marketing, Effciency

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 118 (0017)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian – Agribisnis., 2018

Deskripsi Fisik

xiv, 129 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 118 (0017)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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