CD Skripsi

Analisis Perilaku Konsumen Keripik Nenas Produksi Desa Kualu Nenas Kecamatan Tambang Kabupaten Kampar

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The purpose of this study are: (1) Analyzing the influence of external and internal factors on the consumer perception of pineapple chips Kualu Nenas Village Production Tambang District Kampar District; (2) To analyze the influence of perception on consumer attitude in consuming pineapple chips Kualu Nenas Village Production Tambang District Kampar District; (3) to analyze the influence of consumer attitude toward consumer preference in consuming pineapple chips Kualu Nenas Village Production Tambang District Kampar District; (4) Analyzing the influence of consumer preference on consumer behavior in consuming pineapple chips Kualu Nenas Village Production Tambang District Kampar District. This study was conducted in Pekanbaru city, which started from June 2016 until January 2018 with the number of respondents as much as 120 respondents. Data were analyzed using Likert Scale and SEM (Structural Equation Modeling) with AMOS program. The results concluded that: first, external and internal factors give a significant influence on consumer perception. Secondly, consumer perception has a significant effect on consumer attitudes. Third, consumer attitudes give a significant influence on consumer preferences. Fourth, consumer preference has a significant effect on consumer behavior.
Keywords: pineapple chips, consumer, influence

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 118 (0022)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian – Agribisnis., 2018

Deskripsi Fisik

xvi, 160 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 118 (0022)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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