CD Skripsi
Analisis Willingness To Pay (Wtp) Pedagang Terhadap Pengelolaan Sampah Di Pasar Pagi Arengka Kota Pekanbaru
This research is conducted in Pasar Pagi Arengka area Pekanbaru City to know the value of willingness to pay traders to waste management and analyze income, education, age and duration of trade affecting value of willingness to pay.
The data used in this research is the primary data obtained by using kusioner. The sample used is 71 respondent merchant in Pasar Pagi Arengka Pekanbaru City. The method of analysis used in this research is descriptive and quantitative method. Quantitative analysis is done by using multiple linear regression equation to data collected in the form of digits digabized in the form kemudiaan table discussed with descriptive method.
Based on the calculation of the total value of willingness to pay traders with the method of Contigent Valuation Method (CVM) of Rp. 15.175.680, - per month. The results of research indicate that income has an influence on the willingness to pay, education and age also have an influence on the willingness to pay. However, the length of time trades have no effect on the value of willingness to pay. This is because although traders have long traded but they still feel that their income can still be less or not enough to meet the needs so they tend not to pay.
Keywords : Willingness to pas (WTP), Contigent Valuation Metohd, Market, and Trash
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