CD Skripsi

Pengaruh Persepsi Harga Dan Persepsi Merek Terhadap Kepercayaan Merek Dan Keputusan Siswa Memilih Lembaga Bimbingan Belajar Ganesha Operation Di Kota Pekanbaru

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Business counseling service providers currently growing quite rapidly in Indonesia, especially in Pekanbaru City. As a provider of tutoring services of course many aspects that must be considered to be able to meet what is expected of the students as consumers. This is a big influence in the future because satisfied consumers will be an effective means of promotion. By instilling a good perception of the students will have a confidence that affects the decision of students in choosing. Research entitled "The influence of the Price Perception and Brand Perception On Brand Trust and Decision Students Choose The Guidance learn Ganesha Operation in Pekanbaru City". The purpose of this study is to determine the effect of price perceptions and brand perceptions on brand trust and Decision Students Choose The Guidance learn Ganesha Operation in Pekanbaru City.
The population in this research is 2,567 students and and the sample used in this research is 100 students. The sampling technique used is probability sampling. The data collection techniques using questionnaires and literature study. The analytical method used in this research is path analysis using SPSS version 20.
The results of this study indicate that Price Perception has a direct positive and significant influence on Brand Trust. Brand Perceptions have a positive and significant direct impact on Brand Trust. Price perception has a positive and significant direct effect on the Decision of Selecting. Brand Perceptions have a positive and significant direct effect on the Decision of Selecting. Brand Trust has a positive and significant direct influence on the Decision of Selecting. Price Perception through Brand Trust gives a positive influence on the Decision of Choosing. Brand Perception through Brand Trust gives a positive influence on Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 118 (0010)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2018

Deskripsi Fisik

viii, 86 hlm.: ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 118 (0010)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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