CD Skripsi
Pengaruh Motivasi Dan Kepuasan Bermitra Terhadap Perilaku Wirausaha Peternak Ayam Broilerpola Kemitraan Di Kota Pekanbaru (Studi Kasus Pt. Gemilang Unggas Prima)
This study aims to: 1) analyze the motivation of broiler breeders, 2) to analyze the satisfaction of broiler breeder, 3) to analyze the entrepreneur behavior of broiler breeder, 4) to analyze the influence of motivation and partnership satisfaction on the entrepreneur behavior of broiler breeder. This research uses survey method with snowball sampling technique as much as 30 broiler breeders who do partnership with PT.Gemilang Unggas Prima in Pekanbaru City. The research was analyzed descriptively and multiple linear regression. The results of this study illustrates that the breeders are motivated and satisfied to do partnership with PT.Gemilang Unggas Prima and the behavior of breeders in entrepreneurship is quite capable. Regression analysis describes the motivation and satisfaction of partnering together have an effect on to entrepreneur behavior of broiler breeder. So it gives a very big influence on entrepreneurial behavior.
Keywords: Motivation, Satisfaction, Entrepreneur behavior, Partnership pattern
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