CD Skripsi

Strategi Pengembangan Dan Kelayakan Usaha Lepat Bugi Di Desa Palung Raya Kecamatan Tambang Kabupaten Kampar

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Lepat bugi is one of the traditional food which placed at the Pekanbaru-Bangkinang road, specifically at Palung Raya Village Tambang District of Kampar Regency. The lepat bugi business is not only contributed for the job provision, but also as the economic empowerment for the society. The purpose of this study is to analyze the strategy of development and feasibility of lepat bugi business at Palung Raya Village Tambang District of Kampar Regency.
The lepat bugi business population researched is all of lepat bugi business which registered on Disperindag Kampar Regency which amounted to 19 business unit. This research utilized primary and secondary data. The writer used descriptive quantitative method by used SWOT analysis and financial analysis.
Based on SWOT analysis indicated that the lepat bugi business had strategies in facing problems in internal and external circumstances, where the strategy was placed in quadrant 1. The strategy that must be applied in this condition was to support aggressive growth policy. This aggressive strategy was more focuses on SO strategy (Strength-Opportunities) by using the power to exploit existing opportunities by expanding market, kept and increased the product quality. Based on the results of financial aspect analysis obtained NPV value of Rp135.281.877, BCR value of 2.05, and IRR value of 43.75%. This calculation indicated that the lepat bugi business was feasible to run.
Keywords: Development strategy, feasibility of lepat bugi business

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 118 (0026)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2018

Deskripsi Fisik

x, 125 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 118 (0026)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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