CD Skripsi

Pengaruh Bauran Promosi Dan Persepsi Harga Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Produk Layanan Paket Internet Telkomsel (Pada Mahasiswa S1 Fakultas Ekonomi Dan Bisnis Universitas Riau)

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This study aims to determine how the influence of promotion mix and price perception of purchasing decisions and customer satisfaction on the product package Telkomsel internet service. Respondents of this study amounted to 135 people. The research method used in the research is path analysis, using spss 21
The result of this research where promotion mix and price perception as independent variable, purchase decision as moderate variable, and consumer satisfaction as dependent variable. that is; The promotion mix has a significant effect on the purchasing decision. The price perception has significant effect on the purchasing decision. The purchase decision is significant to the customer satisfaction. The promotion mix does not significantly influence the customer satisfaction through the purchase decision. Price perception has significant effect to customer satisfaction through purchasing decision.
it is expected that the company can create a more creative and effective promotional starategi again, and the suitability of the products obtained by consumers can be in accordance with the promotions provided by the company
Keywords: promotion mix, Price Perception, Purchase Decision, and Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 118 (0034)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2018

Deskripsi Fisik

xii, 88 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 118 (0034)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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