CD Skripsi

Pengaruh Media Sosial Instagram @Awkarin Terhadap Gaya Hidup Hedonis Dikalangan Followers Remaja

---

Social media today is very popular by various circles and considered quite effective by the people of Indonesia. One of the examples taken is the social media instagram @awkarin which is one of the accounts considered viral and can be said as a celebrity (celebrity instagram) followed by millions of teenagers (followers) in Indonesia. The account is considered to affect the form of activities, interests, opinions, and lifestyle users. In this thesis, the writer chooses to discuss the hedonic lifestyle, which is a lifestyle whose activity is to seek the pleasure of life that notabenenya spend more time outdoors to play, have fun at urban crowd, buy luxury / expensive goods, and always want to be the center of attention from many audiences.
This study aims to determine the influence of social media instagram @awkarin hedonist lifestyle by using S-R theory (stimulus response) as the basis. This research uses explorative quantitative research method with explanation approach. This study was conducted by doing a questionnaire to the followers of social media instagram @awkarin sent online. The respondents in this study amounted to 100 (one hundred) people who became followers (followers) social media instawets @awkarin with categories determined based on random sampling. Further data collection is obtained through questionnaires and documentation. In this research Model and Technique Data analysis using Simple Linear Regression Analysis approach with computer aid through SPSS program.
The results obtained in this study indicate that the influence of social media instagram @awkarin on hedonic lifestyle among adolescent followers can be proved by the value of regression coefficient in this study, that is Y = 4,043 + 0.695 X. The constant number is 4,043 and the social value coefficient value is 0.695. meanwhile t count 4.043 bigger when compared with t table equal to 1667, with level significance 0.000 smaller than α = 0,05. Based on the table "Model Summary" shows that the value of R = 0.543 and the coefficient of determination (Rsquare) is 0.294. This number indicates that the contribution of social media variable instagram @awkarin to visiting followers interest is 29.40%. The final result of the research on social media instaw @awkarin which the authors carefully influence the hedonic lifestyle among adolescent followers with the amount of influence that can conclude with the category "low".

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 06.117 (0147)

Penerbit

Pekanbaru : Universitas Riau - FISIP - Ilmu Komunikasi., 2017

Deskripsi Fisik

vii, 52 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 06.117 (0147)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DODY

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar