CD Skripsi
Pengawasan Izin Pemasangan Reklame di Kota Pekanbaru
Advertisement supervision is an attempt to ascertain whether the billboard administration in the field in accordance with the permit of the advertisement is given and found the existence of irregularities of unlawed billboard infringement, the size and location of the advertisement is not permitted permitted, billboards stand on rumija and so forth, for corrective action in the form of ordering billboards . Cases of uncertainty about the advertisement licensing led to allegations and suspicions regarding advertisement permits. This raises many questions about the effectiveness of surveillance of advertisement permits, thus causing a lot of complaints from the public who have been taking care of the advertisement permit but the advertisement permit is still not clear the process and the issuance.
The concept of theory used by researchers is the indicators that affect the supervision used by Brantas where the indicator used is to determine the standard to be used. Define standards, Take corrective action, Conduct assessment actions. This research uses qualitative descriptive method, using interview technique, observation and documentation.
From the results and observations that the author has done in the field in connection with the supervision of the advertisement permit in Pekanbaru City has not been maximal because there are still many billboards that do not have a license is a good standard and still lack of kesadran billboard owners to take care and extend the permit period so that required supervision based on theory Manullang, which can be seen from the indicator.
Keywords: supervision, licensing, billboards
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