CD Skripsi

Analisis Distribusi Dan Efisiensi Pemasaran Ikan Laut Segar Di Bangliao Oki Sinaboi Kecamatan Sinaboi Kabupaten Rokan Hilir Provinsi Riau

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This study aims to analyze the form of distribution channel involved in marketing fresh marine fish at Bangliao Oki, Sub District Sinaboi, Rokan Hilir Regency. Calculating marketing margins formed from the marketing of fresh marine fish at Bangliao Oki, Calculating the value of marketing efficiency at each marketing agency involved in the marketing process of fresh marine fish at Bangliao Oki Sinaboi District Rokan Hilir Regency. The population in this study were the owner of Bangliao Oki, the fisherman who landed the fish in Bangliao Oki which amounted to 10 people, Agent which amounted to 2 people, 4 people along-along Traders, and 10 retailer merchants. The method used in this research is survey method by doing observation directly to the field (observation) By interviewing fishermen, Agent, retailer and other market players in Sinaboi Rokan Hilir Regency. The results of this study indicate that the pattern of distribution of fish commodities in Bangliao Oki found 2 (two) marketing channels. After knowing the amount of total marketing margins and farmer’s share on marketing channels I and II it can be seen that the two marketing channels are economically efficient for fishermen because they have a farmer’s share value above 50%. From the above table it can be seen that the most efficient marketing is marketing of Senangin fish in marketing channels I and II with the value of Farmer’s Share 80%. While the lowest efficiency value is found in marketing channel II, namely in cencaru fish with Farmer’s Share value of 52.17% Keywords: Bangliao Oki, Distribution, Marketing Margin, Marketing Efficiency

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 118 (0047)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan Dan Ilmu Kelautan – Sosial Ekonomi Perikanan., 2018

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 118 (0047)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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