CD Skripsi

Pengaruh Kualitas Produk Dan Penetapan Harga Terhadap Kepuasan Konsumen (Studi Pada Prduk Hijab Stre Zoya, Mall Pekanbaru)

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This study aims to determine how much the influence of product to the quality and pricing to consumer satisfactiont. Sampels in this study were taken as many as 100 respondens and techniques used was pusposive sampling approach. The data in this study using survey method through questionnares filled by consumers. Data were obtained by using simple regression analysis dan multiple regression analysis. The result of this study show that product quality has a significant impact on consumer satisfaction Pricing has a significant impact on consumer satisfaction and then simultaneously product quality and pricing have a significant impact on consumer satisfaction. Subsequent research is suggested to use other methods in researcing consumer satisfaction, for example through in-depth interviews of respondents.
Keywords: Product Quality, Pricing And Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.119 (0047)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2019

Deskripsi Fisik

iv, 123 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.119 (0047)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

BIRA

Versi lain/terkait

Lampiran Berkas

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