CD Skripsi

Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepercayaan Pasien Pada Rumah Sakit Annisa Medika 2 Pekanbaru

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This study aims to find out how the influence of promotion (advertising. Sales promotion, and public relations) and service quality (Tangibles, Empathy, Reliability, Responsiveness and Assurance) on patient trust (Ability, Benevolence and Integrity) at Annisa Medika 2 Hospital Pekanbaru.
The population in this study were patients who visited Annisa Medika 2 Pekanbaru Hospital. With 100 samples, sampling uses the Slovin formula. The research data collection is in the form of primary data, with questionnaires as research instruments and secondary data in the form of company archives, the dta analysis used is using multiple linear regression, determination test, t test and f test with the help of the SPSS program.
From the results of data analysis which includes tests of validity, rebility, and multiple linear regression, the results of the t test show the calculation of t count (9.653)> t table (1,984) and sig. (0,000) t table (1,984) and sig. (0,000)

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.119 (0050)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2019

Deskripsi Fisik

xii, 101 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.119 (0050)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

BIRA

Versi lain/terkait

Lampiran Berkas

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