CD Tesis

Komunikasi Politik Pasangan Suparman-Sukiman (Studi Kasus Kampanye Pemilihan Kepala Daerah Kabupaten Rokan Hulu Tahun 2015)

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The shifting of the local election pattern through representation towards direct regional elections, placing the position of political marketing strategy so important in the expectations of democracy today, because in the direct election to be known, supported and then elected, regional head candidates & regional deputy candidates are required to approaching its constituents.
This type of research is qualitative research, the subject of the study consisted of four success teams and five person from the community selected by purposive sampling technique. Data collection techniques are carried out through interviews, observation and documentation. This research uses data reduction data analysis techniques, data presentation, and conclusion drawing.
The results of this study indicate that Suparman-Sukiman's political communication style in the regional head election campaign namely verbal communication is good vocabulary, slips humor in communicating and has the ability to regulate speed when communicating. Nonverbal communication that is when together using Malay and batik clothing, friendly to the community, focusing on the audience during the campaign and relatively no distance from the community when campaigning with the voting community. The Suparman-Sukiman pair used a political marketing strategy by utilizing three approaches namely push marketing, pull marketing and pass marketing. The push marketing approach is carried out by introducing and offering various work programs through various activities such as special events, personal selling and grand campaigns. The pull marketing approach is carried out by utilizing various media such as billboards, banners, sticker calendars including through the internet by utilizing social media Facebook. Meanwhile, the pass marketing approach is carried out by utilizing various influential figures and also by utilizing volunteers who actively take to the field such as Susuki volunteers and solid volunteers.

Keywords: Communication Style, Political Marketing, Election, Candidates for Regents and Candidates for Deputy Regent

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 11. 219 (0004)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Komunikasi., 2019

Deskripsi Fisik

xiii, 130 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 11. 219 (0004)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PASCASARJANA (MAGISTER) ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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