CD Skripsi

Pengaruh Pelaksanaan Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Perumahan PT Rafindo Mutiara Abadi (Kasus Hunian Perumahan Mutiara Tenayan Raya Pekanbaru)

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Abstract
This study aim to determine how much influence promotion implementation and product quality have on consumer purchasing decisions. The sample in this study was taken as many as 57 respondents who were determined using Slovin formula. Data collection techniques in this study using interview methods and questionnaires filled by consumen who bought house at Mutiara Tenayan Raya Pekanbaru Housing. Data obtained using simple regression analysis and multiple regression analysis. The result of this study indicate that promotion implementation has a significant effect on consumer purchasing decisions. Product quality has a significant effect on consumer purchasing decisions. And simultaneously promotion implementation and product quality have a significant effect on consumer puchasing decisions.

Kata kunci : Promotion Implementation, Product Quality, Consumer Purchasing Decisons

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.119 (0070)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2019

Deskripsi Fisik

xi, 104 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.119 (0070)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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