CD Skripsi

Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada Toko Sepatu Bata Mtc Giant Panam Pekanbaru

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ABSTRACT
The success of a company depends on several interrelated components and supporting each other. The components are product quality, price and customer satisfication. This research was conducted at Bata Shoes Store MTC Giant Panam Pekanbaru. The problem in this research is the sale of shoes of Bata Shoes Store MTC Giant Panam Pekanbaru fluctuated and tenden to decline each year, and does not reach the sales target. Seen from the presentation realization sale product of a shoes in the last 5 years. As for the purpose of this study was to determine the effect of product quality and price on costomer satisfication at Bata Shoes Store MTC Giant Panam Pekanbaru. Product quality and price as the independent variable (X1X2) while the costumer satisfication as the dependent variable (Y). The research sample was taken of 100 respondents of the population was calculated using the Slovin formula. The data was getting from the questionnaire and subsequently processed to then be tested with statistics through SPSS. From the results which shows that product quality and price have a positive and significant impact on customer satisfication at Bata Shoes Store MTC Giant Panam Pekanbaru.

Keywords: product quality, price and customer satisfication

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.119 (0079)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2019

Deskripsi Fisik

xi, 103 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.119 (0079)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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