CD Skripsi

Pengaruh Promosi Dan Kualitas Produk Terhadap Penjualan Rumah Pada Pt. Rafindo Mutiara Abadi Pekanbaru

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ABSTRACT
This research was conducted at PT. Rafindo Mutiara Abadi Pekanbaru. The purpose of this study was to determine the effect of promotion and product quality on home sales at PT. Rafindo Mutiara Abadi. Promotion as a variable (X1), Product Quality as a variable (X2) and Seller as a variable (Y). The sample of this study was taken as many as 72 respondents from the population calculated using the Slovin formula. This study uses the stratified Random Sampling method, while the leadership and employees function as facilitators who provide supporting data in this study. In this research the method used is descriptive and quantitative with the SPSS program, data collection techniques through interviews, observation and questionnaires. From the results of data analysis which includes validity, reliability, simple liner, multiple linear, determination, and significance tests with t (partial), F (simultaneous) tests. This research shows the promotion has a significant effect on sales. Both product quality has a significant effect on sales. All three promotions and product quality simultaneously effect sales.

Keywords: Promotion, Product Quality, Sales

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.119 (0083)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2019

Deskripsi Fisik

xvi, 108 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.119 (0083)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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