CD Skripsi

Pengaruh Terpaan Iklan E-Commerce Shopee Versi Baby Shark Di Televisi Terhadap Minat Beli Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau

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Shopee is an e-commerce application online to do the buying and selling via smartphone with a variety of convenience. Shopee as e-commerce company that is currently a trend in society. The purpose of this research was to know how big the influence of exposure to advertising e-commerce shopee version baby shark on television against interest buy student faculty of social and political sciences of the University of riau.
This research was carried out at the Faculty of social and political sciences of the University of Riau. This research using quantitative methods, with the dissemination of the questionnaire. The samples on this research totalled 166 respondents using the technique of Sampling Purposive. Data collection techniques used are kuesinoner and documentation. The data processing is performed with the SPSS program version 23.
The results obtained showed that this research has the significance of these numbers in which 0.000 < 0.05 means that accepted and rejected, it means that the influence between e-commerce advertising exposure Shopee version 'baby shark' on television against the interest to buy Students From the University of Riau and R values indicate a correlation between independent variables with the dependent 0.672 and from the model summary of known value of 0.452 which means that influence between exposure to advertising e-commerce purchasing interest Shopee students, with the influence of 45.2% were categorized.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.119 (0088)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2019

Deskripsi Fisik

xii, 104 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.119 (0088)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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