CD Skripsi

Pengaruh Pelaksanaan Pemasaran Terhadap Loyalitas Pelanggan Pada Plaza Mebel Furniture Center Pekanbaru

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Abstract

This study aims to determine how much influence the product, price, promotion and place on customer loyalty. Samples were taken by 100 respondents and techniques used pusposive Sampling. The data in this study using a survey through questionnaires filled out by customers. The data were obtained using multiple regression analysis. The results showed a significant effect on product Customer Loyalty. Promotion significant effect on Customer Loyalty. Price significant effect on Customer Loyalty. Place significant effect on Customer Loyalty. And simultaneously Product, Promotion, Price and Place significant effect on Customer Loyalty.
Keywords: Product, Promotion, Price, Place, and Customer Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.119 (0087)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2019

Deskripsi Fisik

xv, 138 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.119 (0087)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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