CD Skripsi

Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Pada PT. Hpai (Herbal Penawar Alwahida Indonesia) Cabang Pekanbaru

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This study aims to determine the effect of product quality and price on customer loyalty at PT. HPAI (Alwahida Indonesia Herbal Bidder) Pekanbaru Branch. The type of research used is Accedental Sampling, which is anyone who accidentally meets with a researcher can be used as a sample, and determination of the number of samples is used Slovin formula. The number of samples used in this study were 100 respondents who had purchased products from PT. HPAI (Indonesian Herbal Medicine Bidder) Pekanbaru Branch. By using data collection techniques using questionnaires and interviews. The data analysis method used is validity test, reliability test, correlation coefficient (R), regression test, determination coefficient (R2), significance of t test and F test.
The results of this study indicate that the variables of product quality and price each have a significant effect, quite strong and positive towards customer loyalty. Two variables have been tested in stages or together show the results that the product quality and price variables simultaneously have a strong enough relationship to the variable customer loyalty. The amount of contribution owned by the product quality variable is greater than the amount of contribution owned by the price, the coefficient of determination (R²) for the product quality variable of 38.7% and the price of 37.9%.
Suggestions that can be taken regarding product prices, PT. HPAI adjusts to the prices of similar products in the market and the difference between the price of the agent and the consumer price should not be too large.


Keywords: Product Quality, Price, Customer Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.119 (0112)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2019

Deskripsi Fisik

ix, 108 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.119 (0112)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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