CD Skripsi

Strategi Media Relations Branch Communication PT Angkasa Pura II Bandara Kualanamu Dalam Meningkatkan Citra Positif Perusahahaan

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Branch Communiation is a connecting bridge between a company with society. So that Public Relation practicioner of PT. Angkasa Pura II (Persero) keep on trying to build positive sinergy with media in order to increase positive image. Kualanamu Airport is one of majestic icon at Sumatera Utara which continuosly gain 4 star Skytrax in three times. Despite building a lot of cooperation with media doesn’t promises that the news will always positive, but also there is some negative news which interestingly packed but cornering the company at the other side. This research suppose to learning and understanding the strategy which is include relation expantion, strategy and network also the lack in building connection with media crew (pers).
This research using descriptive qualitative method. Subject determine with purposive and accidental sampling technique. Informant in this research is Branch Communication Manager, Branch Communication Assistant Manager PT. Angkasa Pura II Kualanamu Airport, 4 media that often covers Kualanamu Airport just like Analisa, Waspada, Sinar Indonesia Baru and TvOne, also 5 Kualanamu Airport users. Data collection is with interview, observation, and documentation. Data analisys use the model interactive data analys Miles and Huberman. The validation of data uses an extention of participation and triangulation.
Result of this research shown that media relations strategy which Branch Communication PT. Angkasa Pura II Kualanamu Airport in order to increase positive image concern 3 things. Strategy to develop relation is creating Whatsapp Group “Pokja Wartawan Kualanamu” to make communication acces easier. Its also do joint activities with media just like coffee morning, gathering, press conference, press luncheon, special event and others. In developing strategy, Branch Communication also join various seminars to expand public relation with mass media, fast response to provide information and clarification to media crew, Tour Kualanamu to provide information and knowledge about the airport to media crew, use networking media (media daring) such as Website, Instagram, Twitter, Facebook, and Kualanamu Mobile. And strategy in developing networks by the Branch Communication is done by having good relationship with Persatuan Wartawan Indonesia (PWI), Ikatan Jurnalis Televisi Indonesia (IJTI) and will join PERHUMAS Sumatera Utara which has vacuum for a long time. And so the obstacles faced during a relationship with media crew is the information from buzzer on uncredible social media, so that negative news will often occurred without clarification from airport side. And so there is sarcasm clickbait that often use by media crew that will easily draw attention of society to read and affect them.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.119 (0114)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2019

Deskripsi Fisik

xii, 95 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.119 (0114)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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