CD Skripsi

Strategi Komunikasi Pemerintah Kabupaten Siak Dalam Meningkatkan Pelaksanaan Corporate Social Responsibility

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The obstacle of development is not only the responsibility of the government but is a shared responsibility that must be held by three main pillars of development, namely the government, private sector and community. Siak Regency Government responded to the challenges by involving the role of the private sector, through a management strategy of CSR programs that is more systematic and synergize with government development priorities. This study aims to determine the communication strategies carried out by the Siak Regency Government, namely the determination of communicators, audiences, messages, media and communication monitoring and evaluation to improve the implementation of CSR programs in Siak Regency.
This research method uses qualitative methods. The informan of research is 7 who represent government, company and community. The technique of determining the informant was purposively, which was to determine the research informants who were appointed to experienced and trusted to be a sources of information. The technique of data collection is done through deep interview, observation and documentation. Data analysis teccommunicator are interactive analysis models which include three stages, namely data reduction, data presentation and conclusion. The technique of checking the validity of data are done by triangulation and extension of participation.
The results showed that the communicator strategy was divided into two (1) communicators at the public meeting of the CSR forum, namely the regent being the main actor, speakers at the workshop session were also the main communicators, and the heads department of the regency of related offices at the meeting were also involved as second communicators. While the communicator for the coordination of program implementation is BAPPEDA. The target public of the Government is divided into primary audiences, namely all companies operating in Siak Regency and secondary audiences of community institutions incorporated into the structural forum of CSR. The message strategy begins with the sending of formal messages, the core compilation of the message, namely efforts to eradicate development through the integration of corporate CSR programs in line with government development priorities. The message used at the CSR forum meeting is informative and persuasive with presentation techniques. The media used are formal letter, FGD and Brainstorming at the forum public meeting, to coordinate program using social media Whatsapp through groups that have been formed as well whether personal messages, websites, online/printed bulletins and and CSR catalogues. Monitoring and evaluation are carried out in several steps, as well as evaluating the communication components ranging from communicator to the media, used for improve the program in the next year.
Keywords: Communication Strategy, CSR Management, Development

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.119 (0123)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2019

Deskripsi Fisik

ix, 122 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.119 (0123)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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