CD Skripsi

Pengaruh Perceived Benefits Of Search Dan Perceived Risk Terhadap Buying Decision Melalui Overall Deal Evaluation Pada Situs Tokopedia Di Kota Pekanbaru

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This study aims to determine the analysis of the purchasing decision making process on the Tokopedia site in the city of Pekanbaru. The population in this study includes all consumers who make purchases in Tokopedia in Pekanbaru City whose numer is not known with certainty as many as 145 respondents.
Primary data were collected with a questionnaire as an instrument to prove the results of the study, to test the hypothesis in this study is to use path analysis with the help of the SPSS version 23. The sampling technique has been chosen is the purposive sampling method with the criteria of consumers who decide to buy Tokopedia in Pekanbaru is 17 years old who is considered to be able to think rationally.
The results of this study indicate that 1) Perceived benefits of search have a significant effect on overall deal evaluation on tokopedia consumers in pekanbaru city, 2) Perceived risk has a significant effect on overall deal evaluation on Tokopedia consumers in Pekanbaru City, 3) Perceived benefits of search have a significant effect on buying decision through overall deal evaluation on Tokopedia consumers in Pekanbaru 4) Perceived risk has a significant effect on buying decisions through overall deal evaluation on Tokopedia consumers in Pekanbaru, 5) Overall deal evaluation has a significant effect on buying decisions on Tokopedia consumers in Pekanbaru.


Keywords: Perceived Benefits Of Search, Perceived Risk, Overall Deal Evaluation, BuyingDecision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 119 (0175)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2019

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 119 (0175)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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