CD Skripsi

Pengaruh Word Of Mouth Dan Penetapan Harga Terhadap Keputusan Pembelian Pada Universal Photo Studio Pekanbaru

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The research conducted at Universal Photo StudioPekanbaruwhere located in JL. HR. Soebrantas Panam No. 81, Sidomulyo Bar, Tampan, Kota Pekanbaru.This study aims to determine the effect of word of mouth and pricing on purchase decisions at universal photo studiopekanbaru. In this study use quantitive descriptive with SPSS program. The population in this is are consumers at universal photo studiopekanbaru. The sampling technique chosen is slovin Formula with a sample 88 respondents.
Hypothesis testing uses a simple linear analysis method and multiple analysis with result showing thatWord of mouth and pricing have a positive and significant effect on purchase decision at universal photo studiopekanbaru. With the calculation of the coefficient of determination (R2) word of mouth on purchase decision the value of R square is 0,575 or 57,5% and pricing on purchase decision the value of R square is 0,555 or 55,5% and coefficient of determination (R2) word of mouth and pricing on purchase decision the value of R square is 0,657 or 65,7%. This show that theword of mouth and pricing gives an effect of 65,7% on purchase decision at universal photo studiopekanbaru, while remaining 34,3% is effected by other variables that are not examined in this study.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.119 (0120)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2019

Deskripsi Fisik

xi, 102 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.119 (0120)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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