CD Skripsi

Strategi Komunikasi Pengelola Objek Wisata Taman Bunga Impian Desa Okura Pekanbaru Dalam Meningkatkan Jumlah Pengunjung

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Okura dream flower garden is one of the tourist attractions in Pekanbaru. Atthough the okura tourism village can be said to be a fairly uniquen tourism medel and can be categorized as a new tourist destination, it still requires the creative role of the community to optimize its tourism pontential. Okura dream flower garden is located in the high cliff village of okura, Rumbai coastal of Pekanbaru ha s began in public for April 201. The park was initiated by Muslim and tuenty five young people of the okura village. The purpose of this research is to find out the planning and communication strategy activities that have been carried out by the manager of dream garden attraction in attracting tourists.
This research is a qualitative study, with data collection techniques of observation, documentation, and interviews, with an informal number of five people according to the criteria determined through perporsive. Data analysis techniques in this study are using descriptive methods and data validy checking techniques, namely the extension of participation and triqulation.
The results of this study are the manager of attractions implement communication strategies in attracting tourism include, namely, first, the stage of knowing the target of communication or the audience is the first stage that needs to be done communicators in an effort to achieve effective communication for it before launching communication, communicators need to learn who-who will be the target of communication. Secondly, composing the message, after recognizing the communication objectives, the next step thet can be done is composing the message namely determining the theme and material to be conveyed. Third determining the media, to determine the media in the preparation of communication strategies, it can be seen from two aspects, namely according to how they are implemented and their contents. And the inhibiting factors of the communication strategy are, the message sender factor, and the media selection.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.119 (0165)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2019

Deskripsi Fisik

ix, 84 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.119 (0165)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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