CD Skripsi

Pengaruh Promosi, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Mobil Mitsubishi Pajero Sport Pada Pt. Pekan Perkasa Berlian Motor Bagan Batu Rokan Hilir

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This research was conducted at PT. Pekan Perkasa Berlian Motor Bagan Batu Rokan Hilir located on Jalan Lintas Riau Sumatra KM.8 Bagan Batu Rokan Hilir . The purpose of this study was to determine the effect of the promotion, product quality and brand image on the decision to purchase a Mitsubishi Pajero Sport car at PT. Pekan Perkasa Berlian Motor Bagan Batu. In this research the method used is quantitative descriptive analysis with the SPSS program. The population in this study were buyers at PT. Pekan Perkasa Berlian Motor Bagan Batu. The number of samples in this study using the census method were 50 respondents.
Hypothesis testing using simple linear analysis and ana l isis multiple linear results show that the implementation of the promotion, product quality and brand image Significantly influence purchase decisions on Mitsusbishi Pajero Sport at. Pekan Perkasa Berlian Motor. By calculating the coefficient of determination (R 2 ) simple implementation of promotion on purchase decisions Obtained R Square of 0 , 476 or 47.6%, product quality 0.549 or 54.9% and brand image to the purchasing decision acquired R Square of 0 , 633 or 63 , 3% and calculation of determination (R 2 ) execution of multiple sale, product quality and brand image to the purchasing decision acquired R Square of 0.644 or 64.4%. This shows that the implementation of promotions, product quality and brand image influence 64.4% of Mitsubishi Pajero Sport's purchasing decisions at PT. Pekan Perkasa Berlian Motor Bagan Batu, while the remaining 35.6% is influenced by other variables not examined in this study.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.119 (0128)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2019

Deskripsi Fisik

x, 117 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.119 (0128)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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