CD Skripsi

Kampanye Program Genre Move On Dalam Memaksimalkan Usia Produktif Di Kabupaten Kampar

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Indonesia is currently experiencing a demographic bonus. This is marked by a doubling in the number of productive age populations accompanied by a delay in the growth of young age populations and a smaller number of elderly residents. Even though the number of adolescents of productive age is very large, the common problems faced by adolescents who do not have the life skills to understand they have not been handled optimally. And life skills alone will be useful for productive age teenagers to prepare for their future plans. Therefore, the GenRe Ambassador of Indonesia 2018, the educational pathway initiated a GenRe Move On program in which this program is needed to overcome the problems of adolescent groups and maximize the productive age of adolescents to plan for their future. The purpose of this study is to determine the campaign planning, campaign implementation, and campaign obstacles that occur in the GenRe Move On campaign program.
Firstly, this research uses descriptive qualitative methods. Meanwhile, purposive technique is choosen to determine the subject of the research. There are several sources who provide the information for this research, they are
Sub Division of Youth Development of BKKBN Riau Province, Head of Family Resilience Board of Kampar DPPKBP3A and Kampar Regency coordinator of Kampar Regency, 1st place winner of national genre ambassadors in education path and initiator of Move On genre program, GenRe Kampar forum member and GenRe Move On forum participant. Afterwards, the technique is used for data collection are interview, observation, and documentation. Data analysis technique performed by using interactive data analysis model Miles and Huberman. Lastly, to reach the validity of data in this research, the author uses the extension of participation and triangulation.
The results showed that this program's campaign planning aims to fortify adolescents with positive things and activities so as to avoid things that destroy the future of adolescents, the target in the GenRe Move On program is adolescents aged 10-24 years who are not married, the message conveyed the GenRe Move On program is the GenRe Triad, which is to avoid early marriage, premarital sex and drug abuse and drug use and other material based on syllabus or modules given by the GenRe Ambassador coordinator entitled "Plan Your Future". The media used is to use mass media in the form of print media, electronic media and social media which aims to disseminate information about programs and activities organized in GenRe Move On program. There are also several GenRe Move On campaigns such as socialization, GenRe On Street and Gempor, and obstacles that occur such as lack of attention from the audience, differences of opinion and transportation barriers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.120 (0003)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2020

Deskripsi Fisik

x, 92 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.120 (0003)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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