CD Tesis

Strategi Pemasaran Tepung Sagu Di Kabupaten Kepulauan Meranti :Suatu Pendekatan Model Struktural

---

The purpose of this research is to analyze the structure of the market, the behaviour of the market, sago flour Islands Regency Meranti. The research was carried out using the methods of survey and determination of the sampling done in purposive sampling with a respondent number 27 farmers, 6 pengempul and 6 refineries or factories. Marketing analysis of sago flour with SCP model (Structure, Conduct and Performance). The results showed that 100 percent of the respondents use farmers marketing channel 1, The value of the market share and concentration ratios 4 merge traders gatherer with a volume of purchases the largest in subdistricts Tebing Tinggi Barat oligopsony kosentrasi of high, markets share and concentration a ratio The merchant incorporation four the large or the refinery With a volume of the purchase tual sago largest in subdistricts Tebing Tinggi Barat oligopsony konsentrasi being, value elastisitas transmisi the prices in subdistricts Tebing Tinggi Barat is 6,688, so Et>1 or Et> 6,688 meaning that So the rate of price change tual sago in levels farmers bigger from the rate prices change tual sago in levels kilang and share costs and the largest share of profits received by refineries is 14.36% or Rp. 718 / kg, then the collector is 22.45% or costs Rp. 517 / kg with a profit share of 1.82% or with a profit of Rp. 42 / kg, farmer's share price is 34.82% with revenue of Rp. 1,741 / kg.
To achieve the focus / objectives of the priority strategy for marketing sago flour in Meranti Islands Regency, the strategies to be carried out in the order of priority are carried out by the Analytical Hierarchy Process (AHP) method as follows: The first priority is increasing profits with a weight value of 0.409 (40.9%), Second Priority seen by Production with a value of 0.291 or (29.1%), Third priority is marketing with a value of 0.221 or (22.1%), and Fourth Priority is seen from consumption with a weight value of 0.078 or (0.78%).
Then the strategies to be implemented are in accordance with the Analytical Hierarchy Process (AHP) method, as follows : value of future market weight 0.590 or 59%, explain the alternatives in marketing sago flour, efineries choose available alternatives namely future marketsbecause future markets are a contract of employment agreement to consumers namely contract for the sale of goods at the current price and delivery of goods if the goods produced by the refinery have reached the agreement of trust, and the second marketing partnership with a value of 0.490 or 49%, the interpreter of the refinery also thought about the alternative marketing of sago flour, which is about marketing partnerships because refineries want their sago starch marketing to last long with consumers or markets and to build long-term and consistent relationships with consumers or markets. To maintain that refinery must focus on improving the product, optimizing the marketing channel and customer or market satisfaction.

Keywords : Farmer, Collector and Refineries, SCP, AHP

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

10 08. 219 (0007)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Agribisnis., 2019

Deskripsi Fisik

xix, 175 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

10 08. 219 (0007)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

PASCASARJANA (MAGISTER) AGRIBISNIS

Info Detail Spesifik

-

Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar