CD Tesis
Komunikasi Persuasif Pembina Dalam Meneguhkan Keyakinan Mualaf Pada Mualaf Center Pekanbaru
A person who changes his religious identity from non-Muslim to Muslim is a convert, it is very important for him to learn, know and understand the new religion he adopts. New converts need to follow special training to help the process of introducing Islam and provide solidification with confidence in the new Islamic religion. The development of converts indicates good communication between the coach and converts, communication that is persuasive so that converts remain steadfast in learning Islam so as to increase the belief of a convert. This study discusses the persuasive communication of the coach in strengthening the beliefs of converts at the Pekanbaru Center for converts. The research carried out is intended to Know and analyze the Elements of Persuasive Communication, Persuasive Communication Techniques, inhibiting factors and supporting persuasive communication. Using a conceptual framework that is interpersonal communication and persuasive communication.
In this study the authors used a descriptive method. The data collection techniques used are through observation, interviews and documentation. The subjects in this study were 3 (three) converts and 4 (four) converts who were still under guidance. In determining informants using purposive sampling techniques. Purposive sampling is to determine the group of participants who become informants according to selected criteria that are relevant to a particular research problem.
The results showed that the Persuasive Communication Efforts of the Trustees in Confirming Converts by using elements: Persuader, Persuadee, messages, media, feedback and effects, with techniques of association, integration, rewards, order, and red-herring. Supporting factors for persuasive communication of the coach in confirming the converts' beliefs are the high motivation of the coaches and the spirit of converts. While the inhibiting factor is the lack of coaches and lack of learning facilities.
Keywords: Communication, Persuasive Communication, converts
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