CD Skripsi
Efektivitas Program Riau Creative Center (Rcc) Bidang Ekonomi Kreatif Oleh Dinas Pariwisata Provinsi Riau
The Riau Creative Center (RCC) program is a program created by the Riau
Provincial Tourism Office with the aim of sharing information about the activities
of creative economy actors with the wider community and providing economic
added value and creating a source of regional income. The purpose of this study
is to find out how effective the RCC program is in its implementation in the field
and its inhibiting factors. The theoretical concepts used in this study are
effectiveness theories consisting of: Achievement of Goals, Integration, and
Adaptation. This research is a qualitative research with a case study approach.
The selection of informants in this study uses purposive sampling technique. Data
collection techniques through observation, interviews and documentation. The
results of this study indicate that the RCC program in the creative economy has
been carried out but not yet running optimally. This is due to inhibiting factors in
the implementation of the program which include internal factors and external
factors. It is recommended that the Riau provincial tourism office through the
Creative Economy sector be responsible for the RCC program so that it pays
more attention to the program goals and objectives that have been previously
determined and evaluates the programs that have been carried out.
Keywords: Effectiveness, Creative Economy, RCC Program
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